Case Study: Furla achieves up to a 19-point lift in ad recall among young Japanese consumers with Instagram

Furla - Customer Case Study

Furla, the Italian premium leather‑goods brand, wanted to promote its fall/winter 2019 collection and build broader awareness among young, fashion‑minded consumers in Japan. The challenge was to reach a millennial audience abroad and drive memorable brand exposure in a key luxury market.

Furla ran a cross‑border Instagram campaign using Stories and feed video collection ads optimized for mobile (vertical format and upfront branding), targeting Japanese women aged 18–34 with reach‑and‑frequency buys and working with agency iProspect. Over three weeks (Aug–Sept 2019) the campaign delivered a 16‑point lift in ad recall, a 19‑point lift in ad recall among 25–34‑year‑olds, and a 3‑point lift in favourability for that same age group.

Furla