Case Study: Swiss Education Group achieves 3.2X more enquiries with Instagram

Swiss Education Group - Customer Case Study

Swiss Education Group, a leading Swiss hospitality educator with campuses across five locations and 96% of alumni entering luxury hotels, aimed to promote its new Swiss Grand Diploma culinary programme and drive prospective students in priority markets to request information or download course materials.

Working with agency The References, the group ran short, attention-grabbing vertical videos and images on Instagram Feed and Stories linking directly to a lead form. The campaign delivered 3.2X more enquiries versus the previous campaign, cut cost per conversion by 51%, and achieved a 2.7X higher click‑through rate on Stories compared to Feed.

Swiss Education Group

Patricia Iinuma

Executive Director Of Marketing & Communication