Case Study: rom&nd achieves 1.6X more purchases with Instagram dynamic ads using product tags

Rom&nd - Customer Case Study

rom&nd, a South Korean makeup brand founded in 2016 with influencer Min Saerom, wanted to boost sales from its Instagram dynamic ads without increasing its ad spend. The team set out to improve conversion performance for people who had already visited its website.

They ran a split test comparing their business‑as‑usual dynamic ads to a new catalogue campaign that added product tags and used the same budget, audience, and creative scale. The product‑tagged ads drove a 1.6× increase in purchases, a 2.5× return on ad spend, and a 36% reduction in cost per purchase.

Rom&nd

Hyebin Jeon

Head Of Domestic Marketing