Case Study: Indosat Ooredoo achieves 33.9M reach and 5.7% sales lift with Instagram

Indosat Ooredoo - Customer Case Study

Indosat Ooredoo, operating under the IM3 brand, is a leading Indonesian telco that wanted to grow its share with younger customers by raising awareness and interest for its new "New Freedom" plan.

The team turned a traditional Indonesian game into a digital experience using Instagram AR filters for Stories, branded content, video and Facebook Live to drive engagement and repeated exposure. The August 2019 campaign reached 33.9 million people, delivered a 5.7% lift in incremental sales and drove a 37% increase in website traffic versus a prior video-based awareness campaign.

Indosat Ooredoo

Mohammad Fahrurrozi

VP, Head of Trade Comms & Retail Branding