Case Study: Clean & Clear achieves a 6.2-point ad recall lift and 33% lower cost per point with Instagram

Clean & Clear - Customer Case Study

Clean & Clear, a teen skincare brand known for facial cleansers and beauty washes in 40 countries, wanted to better engage its core audience of teenage girls in India and boost awareness of its face wash’s acne‑reducing benefits. The challenge was to create a youth‑focused campaign that improved visibility and ad recall more effectively than traditional media.

The brand ran an Instagram‑first campaign using mobile‑optimised feed and Stories ads, plus interactive poll sticker ads, alongside business‑as‑usual activity. The approach delivered a 6.2‑point lift in ad recall among 13–17‑year‑old girls in India, a 33% lower cost per point of incremental ad recall lift, and a 2‑point lift in message association.

Clean & Clear