161 Case Studies
Case Study: Lancôme Türkiye achieves 4× more leads and 66% lower cost per lead with Instagram Stories
A Instagram Case Study
Lancome Türkiye - Customer Case Study
Lancôme Turkey, the luxury beauty brand founded in 1935, aimed to raise awareness of its new fragrance La Nuit Trésor during Mother’s Day and to drive sample sign-ups that would convert into purchases. The challenge was to reach and engage the right female audience in Turkey efficiently amid rising Instagram Story usage.
Working with agency SRE, Lancôme ran an integrated Mother’s Day campaign of video ads and celebrity creative and added Instagram Stories placements, targeting women 18–45 and a lookalike audience. The Stories addition boosted performance—leads rose 4× and cost per lead fell by 66%.
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Lancome Türkiye
Can Cicioğlu
Product Manager