Case Study: All My Way achieves 33% higher return on ad spend with Instagram

All My Way - Customer Case Study

All My Way is a South Korean cleaning brand launched in 2018 that makes affordable, multifunctional wipes for household surfaces. To grow its customer base and increase purchases, the company tested different ad targeting strategies to reach more people beyond its existing customer list.

All My Way ran an A/B split test comparing a lookalike audience of previous customers with a combined lookalike audience of Instagram Shop visitors plus previous customers. The combined audience delivered a 23% lower cost per action, 33% higher return on ad spend, and 29% more purchases, showing that including Instagram Shop visitors meaningfully improved campaign performance.

All My Way

Saehee Min

Marketor