Case Study: Aise, a South Korean underwear brand, achieves 17% higher sales lift with Instagram product-tag-optimized ads

Aise - Customer Case Study

Aise, a South Korean intimates brand on the Hyundai Home Shopping platform, set out to capture a younger Instagram audience while maintaining visibility into customer activity during its digital transformation. The team wanted to know whether ads that featured Instagram product tags would drive more visits to its Instagram Shop and convert browsing into sales.

Working with Meta and 1LITER Studio, Aise ran a multi-cell conversion lift study comparing ads without tags, with tags, and with tags plus creative optimized to draw attention to the tags (models pointing to them). The tag-optimized ads produced the strongest results: 17% higher sales lift versus standard tagged creative, 20% higher ROAS versus standard tagged creative, 22% higher clickthrough rate versus ads without tags, and an average 30% higher conversion rate versus ads without tags.

Aise