Case Study: On (Swiss athletic brand) achieves 60% lower cost per conversion and 4.7X incremental ROAS with Instagram Advantage+ shopping campaigns

On - Customer Case Study

On is a Swiss athletic shoe and performance sportswear company founded in 2010, selling in 55 countries. Although On already used Meta apps (including WhatsApp) to drive online sales, the team wanted a more efficient way to reach people most likely to buy.

Working with Meta in Switzerland, On tested Advantage+ shopping campaigns in Japan to automate product delivery, simplify campaign setup and reduce maintenance. The campaign cut cost per conversion by 60% and delivered a 4.7× incremental return on ad spend versus their usual ad campaigns.

On

David Gonzalez

Paid Social Manager