Case Study: The Ridge Wallet achieves 30% sales lift and 9x return on ad spend with Instagram

The Ridge Wallet - Customer Case Study

Ridge Wallet, a father-and-son startup that makes slim, modular RFID‑blocking wallets from aluminium, titanium or carbon fiber, sells exclusively through its website. Looking to grow website conversions and overall brand awareness, the company tested how to best present high-quality product imagery and reach the right audience on Instagram and Facebook.

Using A/B testing, Ridge ran carousel and photo ads with in‑house images of its three finishes and copy highlighting the slim, expandable design and RFID protection. It broadened targeting to men and women 20–55 with shopping or technology interests and used Custom Audiences to retarget site visitors who hadn’t purchased. The campaign drove a 30% increase in online sales and a 9x return on advertising spend.

The Ridge Wallet

Daniel Kane

CEO and Co-Founder