Case Study: Garnier Arabia achieves stronger brand awareness and sales with Instagram branded content ads

Garnier Arabia - Customer Case Study

Garnier Arabia launched Garnier Hair Food 3‑in‑1 in Saudi Arabia and needed to drive awareness, consideration and sales while repositioning its haircare range for modern consumers—with a particular focus on engaging Gen Z.

The brand tested influencer-shot Branded Content ads on Instagram and Facebook, working with local female creators to produce vertical, native videos and running a multi‑cell brand lift study that compared brand-handle ads, organic influencer posts and paid Branded Content. The Branded Content approach delivered meaningful lifts in brand metrics—especially among Gen Z—producing strong online and offline sales uplifts and increased awareness and engagement (measured improvements up to 2.4×, a 20% uplift, 2× increase and a 1.3‑point gain).

Garnier Arabia