Case Study: ASUS Thailand achieves 2.1-point increase in top-of-mind awareness with Instagram

ASUS - Customer Case Study

ASUS Thailand, the local arm of global hardware leader ASUS, aimed to expand brand awareness and consideration, explore influencer and branded‑content initiatives, and learn how to use these tools effectively to reach new audiences across Facebook and Instagram.

Partnering with Facebook Marketing Partner Vamp, ASUS blended its own creative with creator‑generated photo and video ads optimized for Instagram and Facebook and used branded‑content tagging to amplify reach. The campaign highlighted the ZenBook Duo, lifted top‑of‑mind awareness by 2.1 points in Thailand, and achieved cost efficiencies—33% lower CPM and 13% lower cost per result.

ASUS

Jeff Lee

Head of Social, Influencer and Media Buy