Case Study: Bulgari achieves a 3‑point ad recall lift and boosts #GivingTuesday donations with Instagram

Bulgari - Customer Case Study

Bulgari, the Italian luxury jeweller, wanted to raise awareness of its long‑running partnership with Save the Children and drive donations on #GivingTuesday during the brand’s tenth‑anniversary campaign. The challenge was to amplify the charity message during the winter holidays and convert engagement into measurable donations.

Bulgari mobilised 50+ celebrity influencers to post personal Instagram Stories with a “Donate” sticker and a “How it started / how it’s going” theme, then repurposed those organic posts into paid Instagram video and story ads produced with VidMob and run by dentsu X. Targeted ads (including a CRM custom audience) linked to a dedicated Save the Children jewellery collection; the campaign delivered a more than 3‑point lift in ad recall and an estimated USD 368,100 in media value.

Bulgari

Josh Gaynor

Vice President of Marketing & Communications