Case Study: fbb engages fashionistas and drives sales with Instagram

fbb - Customer Case Study

fbb, an Instagram-first Indian fashion brand, faced the challenge of standing out and driving millennial engagement and sales during the Durga Puja season. The brand wanted a disruptive, platform-native way to connect with fashion-forward audiences and translate cultural relevance into commercial results.

They launched the #PujoPerfect Love Story — an interactive Instagram experience that let users co-create the narrative and participate in the campaign. The initiative generated more than 20,000 interactions and delivered strong uplifts, with 28% and 22% improvements across key campaign metrics.

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