Case Study: Caeden achieves higher conversions and lower cost‑per‑click with Instagram

Caeden - Customer Case Study

Caeden, a stylish wearable‑tech brand founded in 2014, set out to promote pre‑orders for its new Sona Connected Bracelet and to educate prospective customers about the product’s wellness benefits. The challenge was to reach its core demographic of fashion- and wellness‑minded women and convert interest into pre‑orders using social channels.

Caeden ran a carousel ad campaign on Instagram and Facebook—featuring close‑ups of the bracelet, direct links to the product landing page, targeted audience segments and lookalike audiences (women 18–55 with fashion, fitness and wellness interests)—and tested creatives and placements. The campaign drove a 50% increase in reach, a 20% decrease in cost per click, and within two months Instagram accounted for 25% of total conversions, delivering a large uplift in pre‑orders.

Caeden

Soyoung Park

Chief Marketing Officer