Case Study: Dagne Dover achieves 13.1x return on advertising spend with Instagram

Dagne Dover - Customer Case Study

Dagne Dover is a fast-growing handbag brand founded in 2013 that designs smart, highly organized totes in a range of styles and colors. To boost awareness and sales—especially for its new Leather Edit—the company needed to drive more qualified traffic to its site and increase online conversions.

Partnering with Mason Interactive, Dagne Dover ran a large Instagram campaign using Facebook Custom Audiences and Lookalikes based on travel- and organization-related interests, pairing lifestyle and interior-functionality creative with a Shop Now CTA; interior shots performed best. The campaign delivered strong efficiency and scale: 13.1x return on ad spend, 63% lower CPC on Instagram versus other platforms, and a 2x higher CTR on Instagram.

Dagne Dover

Melissa Mash

CEO