Case Study: Azadea achieves 9.9% purchase lift and 32% more add‑to‑cart actions with Instagram Live

Azadea - Customer Case Study

Azadea, a lifestyle retailer, wanted to refresh its brand image to appeal to younger shoppers and boost online clothing sales in the UAE for specific labels. The challenge was to stand out among social trends while driving measurable conversions from social engagement.

Azadea ran an Instagram Live “Styling Live” featuring an in‑store stylist, promoted with ads and on‑screen cues (countdown, hashtag, direct message). Using Paloma’s Instagram API integration, viewers could request personalized outfit recommendations via private messages. The Live activation lifted performance vs. business‑as‑usual ads: purchases +9.9%, “add to cart” actions +32%, and content views increased 2.49x.

Azadea

Hiba Abdulrahim

Social Media Specialist