161 Case Studies
Case Study: Tatti Lashes achieves 36% lower cost per click and 64% higher click-through rate with Instagram Stories
A Instagram Case Study
Tatti Lashes - Customer Case Study
Tatti Lashes, Europe’s leading false eyelash brand from Liverpool and a favourite of global celebrities, wanted to promote its second collaboration with makeup artist @mmmmitchell and boost traffic and sales via Instagram Stories.
By running tailored, Swipe Up Instagram Stories ads alongside standard feed ads, Tatti Lashes achieved a 36% lower cost per click and a 64% higher click‑through rate versus feed-only ads, with Stories driving 25% of its web traffic.
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Tatti Lashes
Ryan Barton
Digital Director