161 Case Studies
Case Study: Telstra boosts AFL/NRL brand association and reaches 65,000 fans with Instagram Live and branded content ads
A Instagram Case Study
Telstra - Customer Case Study
Telstra, Australia’s leading telecommunications company, sought to deepen its connection with football fans and promote its partnerships with the AFL and NRL by meeting audiences where they spend time online. The challenge was to showcase the strength of its mobile network and become top of mind for sports fans through authentic, real-time engagement.
Telstra launched the Instagram Live series “Play Finals Face Off,” putting players at the center of live sessions and using branded content ads to amplify reach and measure impact. The campaign drove 65,000 tune‑ins and produced a 3‑point lift in brand association with the AFL and NRL, boosting fan interaction and demonstrating network capability.
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Telstra
Jeremy Nicholas
Chief Marketing Officer