Case Study: Gelato Factory achieves 20% increase in return on ad spend with Instagram

Gelato Factory - Customer Case Study

Gelato Factory, a Korean self-nail art brand known for trendy nail stickers and rapid e-commerce growth, aimed to expand into Japan but needed localized ad content and greater local credibility through influential creators to drive awareness and conversions.

They ran Instagram branded content ads with Japanese creators, boosting creator posts into video and carousel ads and working with Facebook’s marketing science team to measure results. The short campaign (Dec 23, 2019–Jan 6, 2020) delivered a 20% increase in return on ad spend, a 29% reduction in cost per purchase, and a 27% drop in cost per person reached.

Gelato Factory

Ellie Park

Team Lead for Global Business Department