Case Study: Michael Kors USA achieves 20% higher return on ad spend with Instagram

Michael Kors USA - Customer Case Study

Michael Kors, a global fashion powerhouse known for luxury accessories and ready‑to‑wear, wanted to boost awareness of its Michael Kors Access smartwatch and test whether Instagram Stories could drive both brand lift and sales. The challenge was to create an immersive, sales‑driving campaign that reached a wider audience while showcasing the product’s style and functionality.

Working with SocialCode, Michael Kors ran dynamic carousel ads in Instagram Stories that combined video and still frames, clear calls‑to‑action, and targeted U.S. and lookalike audiences. The campaign outperformed other formats, delivering a 20% higher return on ad spend, an 8‑point lift in ad recall, 3× higher click‑through rate and a 60% lower cost per click.

Michael Kors USA

Michael Kors

Marketing