Case Study: Mercedes‑Benz Korea achieves a 6.2-point lift in purchase intent and 14-point increase in ad recall with Instagram

Mercedes-Benz - Customer Case Study

Mercedes‑Benz Korea sought to grow awareness and purchase intent among both existing customers and a new generation of prospects for its E‑Class, while reaffirming the brand’s unique strengths and luxury heritage in a crowded market.

They ran a data‑driven Instagram campaign (“Did You Know?”) alongside traditional channels, tailoring creatives to different purchase stages and using feed and Stories formats with interactive features. By matching messaging to audience intent and channel behavior, the campaign broadened reach and engagement and produced strong business outcomes: a 14‑point increase in ad recall, a 4.9‑point lift in ad preference and a 6.2‑point lift in purchase intent.

Mercedes-Benz

Young-hwan Choi

Director