109 Mixpanel Case Studies

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Read 109 Case Studies from real Mixpanel users sharing their business challenges and results after using Mixpanel software.

  • Online training and nutrition program, 28 by Sam Wood, increases retention and measures effectiveness of their marketing campaigns with Mixpanel
  • How AB Tasty adopted a product-led growth strategy to drive free trial conversions
  • Adstage - Customer Case Study
  • Ancestry - Customer Case Study
  • Optimizing user conversion funnel
  • Axon Uses Mixpanel Insights To Provide Law Enforcement Agencies And Police Departments With A Radically Improved User Experience
  • Digital Political Agency, Revolution Messaging, Used Mixpanel To Track Its Bernie Sanders 2016 Campaign Efforts Across Web, Mobile, And Other Channels
  • Betabrand - Customer Case Study
  • Digital investment advisor Betterment optimizes customer experience with Hightouch and Mixpanel
  • Blackbaud Leverages Mixpanel Across Product, Marketing, Customer Success, and Sales teams
  • How user analytics helped us reduce mobile app churn
  • Mobile-first banking app, Brightside, increases new account opens by 30% in less than six months with Mixpanel
  • Talent matching platform, CakeResume, uses Mixpanel to improve personalization and inform market expansion strategies
  • Canal Digital, a leading pay-TV operator in the Nordics, serves customized content to paid subscribers using Mixpanel
  • Car Next Door drives user growth and retention with improved product insights
  • Carnegie Mellon University - Customer Case Study
  • How Cisco uses Mixpanel to measure bots
  • How Hidden Valley Ranch Increased Web Engagement by 30% with Product Analytics
  • How codeSpark retains 85% of first month users
  • Comarch, uses Mixpanel to understand how customers use its products to help increase engagement, sales, and loyalty
  • Marketing Data Reporting Company, Dashthis, Used Mixpanel To Increase It’s Trial-to-paid Userbase, Resulting In A 50% Increase In Conversions
  • Data Driven Conference - Customer Case Study
  • Deliveroo, a leading online food delivery company operating in 500+ cities, enables teams to test hypotheses that boost engagement and decrease churn with Mixpanel
  • How Docker navigates product analytics for an open source community
  • DocuSign leverages Mixpanel to track key metrics for customer experience, resulting in more conversions, onboarding completions, and paid upgrades
  • With Mixpanel, Domain Puts A Finger On What's Working And What's Not By Understanding User Engagement And Delivering Insights To Product Managers Quickly
  • Website Creator, Duda, Uses Mixpanel As The Source Of Truth For All Its Product Data, And To Determine Where The Team Should Focus Its Time
  • EasyPark drives up conversions with Mixpanel, helping users discover and book parking
  • Innovation Lab for U.S. Bank Integrates With Mixpanel, Elevating User Experience and Increasing the Adoption of Fintech Products
  • FACEIT, discovered deep user insights in Mixpanel and used them to design a better player experience and increase retention
  • Fortune 100 Media Company Uses Product Analytics to Increase The Overall Value Of Digital Viewers
  • Accounting platform, Gekko, uses Mixpanel to track user behavior across web, mobile, and tablet to build a better experience—increasing conversions by 71%
  • The car-ride share company used Mixpanel’s self-serve analytics to increase user onboarding completion
  • GoDaddy, uses Mixpanel daily to get deep insights about its customers to increase adoption of its GoCentral products
  • Grabr, uses Mixpanel to gain crucial insights by analyzing billions of events, resulting in a 117X increase in Gross Merchandise Volume (GMV)
  • Leading digital publishing platform launches custom analytics for 1,000+ unique customers, powered by Mixpanel
  • Guidebook cuts data costs in half by choosing Mixpanel as a back-end solution
  • Hinge, uses Mixpanel to constantly develop, iterate, and improve its app to drive more interaction, retention, and ultimately matches
  • Innovative, all-in-one golf app, Hole19, doubles app store reviews and onboarding conversions with Mixpanel
  • HomeAdvisor, an online marketplace for home professionals, empowers their mobile team by using Mixpanel to run A/B tests and improve conversion rates
  • HoneyBook improved onboarding conversion by 33% using Mixpanel
  • How Immobiliare built a data-informed culture using Mixpanel
  • Intel Security Builds a Culture of Innovation With Product Analytics
  • Intigral, used Mixpanel to reach users with targeted messaging at the perfect time increasing retention by an average of 12%
  • Global Sofware Leader Doubles User Conversion and Lifts Customer Retention By 60% Using Mixpanel
  • Japanese household goods manufacturer, KAI Group, increases ecommerce sales by 25% with High Concept and Mixpanel
  • Kaplan, uses Mixpanel to increase usage of its mobile app, optimize its sign-up flow, and send relevant messages to boost retention
  • Kast uses Mixpanel to identify their power users and understand what leads to stickiness
  • Driving scalable growth for India's leading MSME app
  • KKday makes user behaviour data accessible to employees, building a culture of analytics to drive better user experiences
  • The travel and activity booking website used Mixpanel’s messaging to increase bookings and retention
  • Kommunicate uses product analytics to better understand whether product features are delivering value to their users
  • Krispy Kreme Doughnut Japan increases sales by 30% through insights gained from integrating app user behavior and store POS data
  • Lemonade drives 6x growth with Mixpanel's user insights
  • How Lemonade flipped the insurance model and became a unicorn through a data-informed culture
  • Mad Paws uses Mixpanel to inform its product decisions and to help increase customer engagement
  • Metrics that matter to Mad Paws The KPIs to measure growth of a two-sided marketplace
  • MarineTraffic, a global ship tracking intelligence company, switched to Mixpanel for increased flexibility and data accuracy
  • How May used Mixpanel to drive product improvements and successful startup fundraising
  • misterb&b - Customer Case Study
  • mmhmm uses Mixpanel to set concrete goals and milestones for their product
  • OkCredit, one of the most trusted mobile apps for small businesses across India, relies on Mixpanel to increase user engagement and long-term retention
  • How OLX improved funnel conversions for its online marketplace with Mixpanel
  • Japan’s leading “Buy Now Pay Later” provider, Paidy, leverages self-service product analytics to analyze and optimize key user funnels and flows
  • Passion Factory, the creator of Korea’s highly popular health and wellness app, Balance Friends, uses Mixpanel to find product-market fit and drive exponential growth
  • PatientPing, uses Mixpanel to create a seamless experience for its users improving retention by 10%
  • Personal Capital increases onboarding conversions and iterates in days, instead of weeks, with Mixpanel
  • With the launch of their redesigned software PGi saw a need for in-depth insights into user behavior, Mixpanel's Professional Services team set the team up for success
  • Pixum, used Mixpanel funnels to get customer insights to improve its landing pages and test other parts of its user experience
  • Primephonic boosts onboarding conversions by 54% with Mixpanel
  • QuickCheck harnesses product analytics with Mixpanel and implementation partner Human37 to run experiments 10x faster
  • Quicken, switched to Mixpanel to better track the behaviors of its customers and improve their overall experience
  • Rakuten Viber uses Mixpanel to increase messaging and engagement for its one billion users
  • The restaurant reservation company used Mixpanel to track its customer experience to improve onboarding and lower its reservation no-show rate
  • Revolution Messaging discovered campaign insights for Bernie 2016 using Mixpanel
  • How Revolution Messaging turned a website into 13 million votes for Bernie Sanders
  • Seelk realizes 120% increase in adoption of their logistics app and makes decisions faster with Mixpanel
  • Seelk - Customer Case Study
  • Shift uses Mixpanel to find north-star metrics that influence how its users convert helping increase its userbase by 10X year-over-year
  • eSignature company, Signeasy, uses Mixpanel to boost activation and drive product-led growth
  • Skillshare 3 months of cleanup in one week
  • Skyscanner - Customer Case Study
  • Softplan, one of the largest software companies in Brazil, leverages Mixpanel as a single source of truth for product decisions
  • KPIs to drive your mobile marketing strategy
  • Community engagement expert, Sport Heroes, uses Mixpanel to support CSMs and make informed feature roadmap decisions
  • STARZ PLAY tunes into user behavior with Mixpanel’s instant analytics
  • Europe's leading mobile wallet, Stocard, helps retail partners shape future strategy using valuable insights from Mixpanel
  • How StuDocu Grew With Experiments on Mixpanel
  • Suiteness - Customer Case Study
  • Solar electricity company, Sunrun, used Mixpanel to track data more accurately and to increase adoption of its mySunrun app and reduce call center volume
  • Helping companies with their customer support, SupportBee, uses Mixpanel to validate important product decisions
  • Tata Sky - Customer Case Study
  • TextMe switches to Mixpanel for faster product innovation with reliable data they can trust
  • ThoughtSpot - Customer Case Study
  • How Mixpanel inspired a new B2B tool in Ticketmaster ONE
  • World’s leading ticketing company, Ticketmaster, uses Mixpanel to understand its users’ behaviors to shape product decisions
  • Travel Republic optimizes its e-commerce platform and drives bookings with Mixpanel
  • TV Spielfilm, used Mixpanel to get deep user insights that would help drive product growth and encourage more consumers to pay for a subscription
  • How TV Spielfilm uses data to stay ahead of the changing entertainment industry
  • UN OCHA - Customer Case Study
  • How Vente-Privee Drives Three Billion In Revenue With Mixpanel
  • Viber’s formula to measure active users
  • Why tracking less got VSCO more
  • Whisper uses Mixpanel to make better product decisions and empower the entire company using data
  • WikiTribune - Customer Case Study
  • How Yelp reduced its data analysis cycle time from weeks to days using Mixpanel
  • Yummly, uses Mixpanel to A/B test its designs and inform product updates helping create an increase in conversions
  • ZipRecruiter - Customer Case Study
  • ZipRecruiter uses Mixpanel to increase job applicants, matches, and improve the search experience for its millions of job seekers

About Mixpanel

Mixpanel helps companies build beloved products with the leading analytics software for mobile and web. The only product analytics company featured in Forbes Cloud 100 and Forrester's Digital Intelligence Wave, Mixpanel provides the insights teams need to understand their customers and make smarter decisions. Backed by Andreessen Horowitz and Sequoia Capital, Mixpanel has almost 20,000 customers worldwide and 14% of the Fortune 500.

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