Mixpanel B2B Case Studies & Customer Successes

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Mixpanel helps companies build beloved products with the leading analytics software for mobile and web. The only product analytics company featured in Forbes Cloud 100 and Forrester's Digital Intelligence Wave, Mixpanel provides the insights teams need to understand their customers and make smarter decisions. Backed by Andreessen Horowitz and Sequoia Capital, Mixpanel has almost 20,000 customers worldwide and 14% of the Fortune 500.

Case Studies

Showing 154 Mixpanel Customer Success Stories

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28 By Sam Wood achieves higher monthly retention and measures marketing effectiveness with Mixpanel

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How AB Tasty adopted a product-led growth strategy to drive free trial conversions

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AdStage achieves data-driven product decisions and improved user onboarding with Mixpanel

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Ancestry achieves cross-device user insights and improved retention with Mixpanel

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Optimizing user conversion funnel

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ATB Financial improves conversion and engagement of products using Mixpanel insights

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Axon achieves 18K fewer weekly password resets and faster issue resolution with Mixpanel

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Bernie Sanders achieves $218M in online fundraising and millions of new voters reached with Mixpanel

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Betabrand achieves higher conversion and revenue with Mixpanel

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Digital investment advisor Betterment optimizes customer experience with Hightouch and Mixpanel

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How Bilyoner used Mixpanel to improve user acquisition and boost its monthly retention rate to 94%

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Blackbaud recovers 70% of inactive Raiser’s Edge NXT users with Mixpanel

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Blend reduces mobile app churn and boosts user logins with Mixpanel

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How Boll & Branch improved its website and increased online purchases using data

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Bolt, the first European super-app, uses Mixpanel to fuel its growth strategy

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Brightside achieves a 30% increase in new account opens and a 55% reduction in verification costs with Mixpanel

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How Buffer democratized data and drove growth with Mixpanel

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Talent matching platform, CakeResume, uses Mixpanel to improve personalization and inform market expansion strategies

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Canal Digital achieves personalized content recommendations and optimized time‑shifted viewing with Mixpanel

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Car Next Door achieves 600+ extra new customers per month and a 29% increase in returning users with Mixpanel

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Carnegie Mellon University achieves 10x weekly active users and 50% higher post-booking activity with Mixpanel

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Cisco achieves actionable NLP-bot analytics with Mixpanel

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Clorox achieves 30% increase in web engagement with Mixpanel

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codeSpark achieves 85% first-month retention with Mixpanel

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Comarch (business IT software distributor) achieves 35% sales growth and increased customer loyalty with Mixpanel

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How Connehito Corporation used Mixpanel to supercharge paid member conversion rates

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DashThis achieves a 50% increase in trial-to-paid conversions with Mixpanel

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Data Driven Conference achieves a cohesive, responsive single-page website and strong visual branding with Mixpanel

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Deliveroo (leading online food delivery company) boosts restaurant partner engagement and reduces churn with Mixpanel

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How Docker navigates product analytics for an open source community

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DocuSign achieves higher conversions and onboarding (15% more accounts, 10% first-time conversions, 5% upgrades) with Mixpanel

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Domain achieves 2x retention, 2x enquiries and faster self-serve insights with Mixpanel

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Duda (website creator) achieves 50% increase in conversion rate with Mixpanel

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EasyPark achieves faster onboarding and higher conversions with Mixpanel

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USBank’s subsidiary, Elavon, uses Mixpanel to test, iterate, and optimize its cutting-edge financial products—saving the team valuable time and money

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How Employment Hero makes faster decisions by marrying quantitative and qualitative product insights with Mixpanel Session Replay

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How Evulpo found product market fit and doubled its marketing ROI

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How eXtra drives growth in unique purchases and improves checkout-to-order conversion rates with Mixpanel

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FACEIT achieves 12% increase in first-match players and 3× more A/B tests with Mixpanel

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How Fawry increases conversion and boosts retention with deeper insights

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How FirstCry uses Mixpanel to optimize user engagement and drive business growth

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Fortune 100 Media Company achieves higher viewer engagement and ad revenue with Mixpanel

GBM optimizes its investment products to increase user engagement and retention

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Gekko achieves 71% increase in paid conversions and 58% higher signups with Mixpanel

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How Getir increased analytics tool adoption by 220% with Mixpanel

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Gett achieves 2x onboarding completion with Mixpanel

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GoDaddy achieves increased GoCentral product adoption with Mixpanel

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How Golfshot uses data to empower everyone to play better golf

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Grabr achieves 117X increase in GMV with Mixpanel

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GTxcel delivers custom analytics to 1,000+ publishers and 10X faster insights with Mixpanel

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Guidebook achieves 50% lower analytics costs and scalable self-serve dashboards with Mixpanel

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Hinge achieves a 400% increase in retention with Mixpanel

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Hole19 achieves 2x increase in app store reviews and onboarding conversions with Mixpanel

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HomeAdvisor achieves higher mobile conversions and faster A/B testing with Mixpanel

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HoneyBook achieves a 33% increase in self-service onboarding with Mixpanel

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How Huntr uses Mixpanel to drive data-backed growth and optimize user engagement

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How IMG Arena enhanced user engagement and streamlined product development with Mixpanel

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How Immobiliare built a data-informed culture using Mixpanel

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Intel Security achieves deeper user insights and faster product iteration with Mixpanel

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Intigral increases user retention by 12% and boosts open rates 16% with Mixpanel

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Intuit achieves 2x new-user conversion and 60% higher retention with Mixpanel

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How Joyn prioritized the user experience to drive subscriptions and ad revenue

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KAI Group achieves 25% ecommerce sales growth with Mixpanel

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Kaplan achieves 40% increase in mobile conversions and 20% more mobile users with Mixpanel

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Kast achieves a 50% increase in user retention and better product decisions with Mixpanel

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Driving scalable growth for India's leading MSME app

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How Khipu optimized its payment processes with Mixpanel

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KKday achieves 2x checkout conversion and a data-driven, personalized user experience with Mixpanel

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Klook increases bookings and long-term retention with Mixpanel

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How Kolon Mall uses Mixpanel to build a culture of experimentation enabling data-driven growth

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Kommunicate boosts product-led growth and increases conversions with Mixpanel

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Krispy Kreme Doughnut Japan increases sales by 30% through insights gained from integrating app user behavior and store POS data

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How Lemon Uses Mixpanel to Power Growth in Latin America’s Crypto Wallet Market

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Lemonade achieves major conversion gains (500% view-to-purchase, 250% quote-to-purchase, 50% Extra Coverage) with Mixpanel

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Lemonade achieves 500% user growth and a data-informed culture with Mixpanel

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How LG CNS Haruzogak used Mixpanel to launch a new product and instill a growth culture

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Mad Paws increases customer reviews and accelerates product decisions with Mixpanel

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Mad Paws achieves marketplace liquidity and boosts bookings with Mixpanel

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MarineTraffic achieves flexible, accurate, and scalable analytics with Mixpanel

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How May used Mixpanel to drive product improvements and successful startup fundraising

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misterb&b boosts completed bookings 65% and conversions 20% with Mixpanel

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mmhmm achieves concrete product goals and faster insights with Mixpanel

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How Neon transformed product development with 1,400 experiments, leading to a 168% increase in revenue

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How NocNoc Reduced Data Analysis Time by 90% with Mixpanel

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How Observe.AI optimized its product development and customer experience with Mixpanel

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OkCredit achieves increased user engagement and long-term retention with Mixpanel

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Olo’s Recipe for Success Boosting Conversion Rates by 7.8% with Mixpanel

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OLX achieves higher funnel conversions with Mixpanel

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How OneLaunch accelerates innovation through an A/B testing culture with Mixpanel

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Paidy achieves higher KYC completion and funnel conversions with Mixpanel

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Passion Factory achieves 100x MAU growth and 250% higher 4‑week retention with Mixpanel

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PatientPing achieves a 10% lift in customer retention and faster onboarding with Mixpanel

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Personal Capital increases onboarding conversions and cuts iteration time from weeks to days with Mixpanel

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PGi achieves 90% faster insights and a 2% boost in desktop ratings with Mixpanel

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How PicPay increased conversion rates by 10% with Mixpanel

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Pixum gains deeper customer insights and boosts landing page conversions with Mixpanel

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How Playtech partnered with Mixpanel to improve the player experience and deliver value to its licensees

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Primephonic (classical music streaming service) achieves 54% increase in onboarding conversions with Mixpanel

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How PrizePicks scaled with self-serve analytics in Mixpanel

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How Purp Social increased paid user conversions by 47% using Mixpanel

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QuickCheck harnesses product analytics with Mixpanel and implementation partner Human37 to run experiments 10x faster

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Quicken achieves a 47% increase in Net Promoter Score and modernizes analytics with Mixpanel

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Rakuten Viber achieves 15% increase in messages and 10% increase in group chats with Mixpanel

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Resy increases web reservations 20% and reduces no-shows 10% with Mixpanel

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Revolution Messaging achieves $218M in online donations and cross‑platform campaign insights with Mixpanel

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Revolution Messaging achieves 13 million votes for Bernie Sanders with Mixpanel

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How Sago Mini uses Mixpanel to accelerate experimentation and drive 80% YoY subscription growth

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How Scrambly improved retention, marketing efficiency, and product decisions with Mixpanel

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Seelk achieves 120% increase in logistics app adoption and faster decision-making with Mixpanel

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Seelk achieves clearer product insights and improved user onboarding with Mixpanel

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Shift achieves 10X year-over-year growth with Mixpanel

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Signeasy achieves a 15% increase in first-time conversions and boosts activation with Mixpanel

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Skillshare completes three months of data cleanup in one week with Mixpanel

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Skyscanner achieves increased bookings and improved marketing ROI with Mixpanel

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Softplan achieves a single source of truth for product analytics and faster, data-driven decisions with Mixpanel

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SPC Card boosts retention and marketing performance with Mixpanel

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Sport Heroes achieves 20% growth in value moments and monthly active users and stronger CSM support with Mixpanel

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Sprout Social achieved faster time-to-insight, accelerating product development with Mixpanel

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STARZ PLAY achieves 700% increase in sign-ups and immediate fraud detection with Mixpanel

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How Step boosted direct deposits by 14% with Mixpanel’s Experimentation

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Stocard achieves real-time retail insights to guide partners with Mixpanel

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StuDocu achieves an 87% increase in premium subscriptions and doubles channel sales with Mixpanel

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Suiteness achieves higher partner bookings and average daily rate with Mixpanel

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Sunrun boosts mySunrun app adoption 50% and cuts call center volume with Mixpanel

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How SuperPlay used Mixpanel to build a data-informed culture

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SupportBee achieves faster, data-driven product decisions with Mixpanel

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Using Mixpanel to accelerate data-driven decision making

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How Tactiq leveraged Mixpanel to scale from 10,000 to 1 million users

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How social app TapNow transformed user experiences and increased retention by 50% through Mixpanel's startup program

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How Taskrabbit uses Mixpanel to get more actionable insights, faster

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Tata Sky achieves refined KPIs and increased user engagement with Mixpanel

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How Taxfix democratizes data insights and reduces data team workload with Mixpanel

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TextMe achieves faster product innovation and trusted analytics with Mixpanel

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ThoughtSpot achieves 100% employee adoption and data-driven decision-making with Mixpanel

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Ticketmaster increases FanBuilder adoption and launches one-click Suggested Audiences with Mixpanel

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Ticketmaster boosts FanBuilder adoption and data-driven marketing with Mixpanel

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Travel Republic achieves higher retention and increased bookings with Mixpanel

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TV Spielfilm LIVE achieves 15% more paid users and 2x first-time conversions with Mixpanel

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TV Spielfilm LIVE achieves doubled first-time purchases and 15% subscriber growth with Mixpanel

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Uber Carshare drives user growth and retention with improved product insights

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UN OCHA (United Nations Office for the Coordination of Humanitarian Affairs) achieves measurable, data-driven humanitarian impact with Mixpanel

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Vente-Privée achieves €3 billion in revenue with Mixpanel

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Viber boosts active-user retention and data-driven growth with Mixpanel

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VSCO achieves cleaner, more actionable analytics and a data-driven culture with Mixpanel

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Whisper achieves faster product decisions and real-time user insights with Mixpanel

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WikiTribune achieves an 85% increase in articles published with Mixpanel

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How Wilco doubled its user activation rate after switching to Mixpanel to drive its PLG strategy

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Winona uses Mixpanel & Twilio Segment to make personalized healthcare accessible

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How Xmind increased conversion by 5x and streamlined user insights with Mixpanel

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How Yelp reduced its data analysis cycle time from weeks to days using Mixpanel

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Yummly achieves an 11% increase in registrations with Mixpanel

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Singapore eCommerce fashion and lifestyle platform, Zalora, uses Mixpanel to drive conversion and better understand experimentation results

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ZipRecruiter achieves faster, data-driven product decisions and reduced reliance on its data science team with Mixpanel

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ZipRecruiter achieves more applicants and better match conversions with Mixpanel

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