Case Study: Elavon achieves higher product adoption and better user experiences with Mixpanel

USBank’s subsidiary, Elavon, uses Mixpanel to test, iterate, and optimize its cutting-edge financial products—saving the team valuable time and money

Elavon, a U.S. Bank subsidiary serving small and mid-sized businesses with fintech payment products, needed a more data-driven way to test, iterate, and improve user experience across its mobile and web offerings. The team turned to Mixpanel to gain critical product insights, support A/B testing, and better measure how customers used its solutions.

Using Mixpanel, Elavon sped up implementation by 70%, saved $300K annually, and doubled conversions. Mixpanel helped the company identify onboarding issues, monitor product performance in real time, and proactively fix bugs, resulting in smoother launches, higher adoption of new products, and stronger overall user experiences.

Elavon

Frank Stanton

Vice President of User Experience