Mixpanel B2B Case Studies & Customer Successes

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Mixpanel helps companies build beloved products with the leading analytics software for mobile and web. The only product analytics company featured in Forbes Cloud 100 and Forrester's Digital Intelligence Wave, Mixpanel provides the insights teams need to understand their customers and make smarter decisions. Backed by Andreessen Horowitz and Sequoia Capital, Mixpanel has almost 20,000 customers worldwide and 14% of the Fortune 500.

Case Studies

Showing 154 Mixpanel Customer Success Stories

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28 By Sam Wood achieves higher monthly retention and measures marketing effectiveness with Mixpanel

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AB Tasty achieves 20% free trial conversion goals with Mixpanel

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AdStage achieves data-driven product decisions and improved user onboarding with Mixpanel

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Ancestry achieves cross-device user insights and improved retention with Mixpanel

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Optimizing user conversion funnel

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ATB Financial improves conversion and engagement with Mixpanel

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Axon achieves 18K fewer weekly password resets and faster issue resolution with Mixpanel

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Bernie Sanders achieves $218M in online fundraising and millions of new voters reached with Mixpanel

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Betabrand achieves higher conversion and revenue with Mixpanel

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Betterment enhances customer experience with Mixpanel

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Bilyoner achieves 94% monthly retention with Mixpanel

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Blackbaud recovers 70% of inactive Raiser’s Edge NXT users with Mixpanel

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Blend reduces mobile app churn and boosts user logins with Mixpanel

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Boll & Branch increases add-to-cart and conversion rates with Mixpanel

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Bolt achieves faster growth and fewer ride cancellations with Mixpanel

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Brightside achieves a 30% increase in new account opens and a 55% reduction in verification costs with Mixpanel

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Buffer achieves company-wide data democratization and faster growth with Mixpanel

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CakeResume achieves higher conversions and successful market expansion with Mixpanel

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Canal Digital achieves personalized content recommendations and optimized time‑shifted viewing with Mixpanel

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Car Next Door achieves 600+ extra new customers per month and a 29% increase in returning users with Mixpanel

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Carnegie Mellon University achieves 10x weekly active users and 50% higher post-booking activity with Mixpanel

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Cisco achieves actionable NLP-bot analytics with Mixpanel

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Clorox achieves 30% increase in web engagement with Mixpanel

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codeSpark achieves 85% first-month retention with Mixpanel

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Comarch (business IT software distributor) achieves 35% sales growth and increased customer loyalty with Mixpanel

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Connehito boosts premium member conversions with Mixpanel

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DashThis achieves a 50% increase in trial-to-paid conversions with Mixpanel

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Data Driven Conference achieves a cohesive, responsive single-page website and strong visual branding with Mixpanel

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Deliveroo (leading online food delivery company) boosts restaurant partner engagement and reduces churn with Mixpanel

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Docker improves product analytics and user insight with Mixpanel

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DocuSign achieves higher conversions and onboarding (15% more accounts, 10% first-time conversions, 5% upgrades) with Mixpanel

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Domain achieves 2x retention, 2x enquiries and faster self-serve insights with Mixpanel

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Duda (website creator) achieves 50% increase in conversion rate with Mixpanel

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EasyPark achieves faster onboarding and higher conversions with Mixpanel

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Elavon achieves higher product adoption and better user experiences with Mixpanel

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Employment Hero achieves faster product decisions with Mixpanel Session Replay

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Evulpo achieves 2x marketing ROI with Mixpanel

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eXtra achieves 33% growth in unique purchasers with Mixpanel

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FACEIT achieves 12% increase in first-match players and 3× more A/B tests with Mixpanel

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Fawry improves conversion and retention with Mixpanel

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FirstCry drives user engagement and business growth with Mixpanel

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Fortune 100 Media Company achieves higher viewer engagement and ad revenue with Mixpanel

GBM achieves higher user engagement and retention with Mixpanel

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Gekko achieves 71% increase in paid conversions and 58% higher signups with Mixpanel

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Getir increases analytics tool adoption by 220% with Mixpanel

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Gett achieves 2x onboarding completion with Mixpanel

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GoDaddy achieves increased GoCentral product adoption with Mixpanel

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Golfshot achieves trusted product launches and stronger user growth with Mixpanel

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Grabr achieves 117X increase in GMV with Mixpanel

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GTxcel delivers custom analytics to 1,000+ publishers and 10X faster insights with Mixpanel

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Guidebook achieves 50% lower analytics costs and scalable self-serve dashboards with Mixpanel

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Hinge achieves a 400% increase in retention with Mixpanel

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Hole19 achieves 2x increase in app store reviews and onboarding conversions with Mixpanel

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HomeAdvisor achieves higher mobile conversions and faster A/B testing with Mixpanel

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HoneyBook achieves a 33% increase in self-service onboarding with Mixpanel

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Huntr drives data-backed growth and boosts user engagement with Mixpanel

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IMG Arena enhances user engagement and streamlines product development with Mixpanel

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Immobiliare accelerates innovation and builds a data-informed culture with Mixpanel

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Intel Security achieves deeper user insights and faster product iteration with Mixpanel

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Intigral increases user retention by 12% and boosts open rates 16% with Mixpanel

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Intuit achieves 2x new-user conversion and 60% higher retention with Mixpanel

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Joyn drives subscriptions and ad revenue with Mixpanel

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KAI Group achieves 25% ecommerce sales growth with Mixpanel

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Kaplan achieves 40% increase in mobile conversions and 20% more mobile users with Mixpanel

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Kast achieves a 50% increase in user retention and better product decisions with Mixpanel

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Driving scalable growth for India's leading MSME app

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Khipu reduces payment waiting time by 70% with Mixpanel

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KKday achieves 2x checkout conversion and a data-driven, personalized user experience with Mixpanel

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Klook increases bookings and long-term retention with Mixpanel

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Kolon Mall achieves data-driven growth and a culture of experimentation with Mixpanel

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Kommunicate boosts product-led growth and increases conversions with Mixpanel

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Krispy Kreme Doughnut Japan increases sales by 30% through insights gained from integrating app user behavior and store POS data

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Lemon achieves faster, company-wide growth insights with Mixpanel

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Lemonade achieves major conversion gains (500% view-to-purchase, 250% quote-to-purchase, 50% Extra Coverage) with Mixpanel

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Lemonade achieves 500% user growth and a data-informed culture with Mixpanel

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LG CNS achieves 11% higher new user activation with Mixpanel

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Mad Paws increases customer reviews and accelerates product decisions with Mixpanel

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Mad Paws achieves marketplace liquidity and boosts bookings with Mixpanel

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MarineTraffic achieves flexible, accurate, and scalable analytics with Mixpanel

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May achieves doubled user retention and two-digit monthly growth with Mixpanel

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misterb&b boosts completed bookings 65% and conversions 20% with Mixpanel

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mmhmm achieves concrete product goals and faster insights with Mixpanel

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Neon achieves 168% revenue growth with Mixpanel

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NocNoc reduces data analysis time by 90% with Mixpanel

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Observe.AI achieves faster product iteration and better customer insights with Mixpanel

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OkCredit achieves increased user engagement and long-term retention with Mixpanel

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Olo achieves a 7.8% increase in conversion with Mixpanel

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OLX achieves higher funnel conversions with Mixpanel

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OneLaunch improves onboarding conversion with Mixpanel

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Paidy achieves higher KYC completion and funnel conversions with Mixpanel

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Passion Factory achieves 100x MAU growth and 250% higher 4‑week retention with Mixpanel

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PatientPing achieves a 10% lift in customer retention and faster onboarding with Mixpanel

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Personal Capital increases onboarding conversions and cuts iteration time from weeks to days with Mixpanel

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PGi achieves 90% faster insights and a 2% boost in desktop ratings with Mixpanel

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PicPay increases registration conversion by 10% with Mixpanel

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Pixum gains deeper customer insights and boosts landing page conversions with Mixpanel

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Playtech improves player experience and delivers more value with Mixpanel

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Primephonic (classical music streaming service) achieves 54% increase in onboarding conversions with Mixpanel

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PrizePicks achieves self-serve analytics and a 72% reduction in lineup submission errors with Mixpanel

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Purp Social increases paid user conversions by 47% with Mixpanel

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QuickCheck harnesses product analytics with Mixpanel and implementation partner Human37 to run experiments 10x faster

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Quicken achieves a 47% increase in Net Promoter Score and modernizes analytics with Mixpanel

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Rakuten Viber achieves 15% increase in messages and 10% increase in group chats with Mixpanel

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Resy increases web reservations 20% and reduces no-shows 10% with Mixpanel

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Revolution Messaging achieves $218M in online donations and cross‑platform campaign insights with Mixpanel

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Revolution Messaging achieves 13 million votes for Bernie Sanders with Mixpanel

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Sago Mini achieves 80% YoY subscription growth with Mixpanel

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Scrambly achieves higher retention, marketing efficiency, and better product decisions with Mixpanel

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Seelk achieves 120% increase in logistics app adoption and faster decision-making with Mixpanel

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Seelk achieves clearer product insights and improved user onboarding with Mixpanel

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Shift achieves 10X year-over-year growth with Mixpanel

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Signeasy achieves a 15% increase in first-time conversions and boosts activation with Mixpanel

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Skillshare completes three months of data cleanup in one week with Mixpanel

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Skyscanner achieves increased bookings and improved marketing ROI with Mixpanel

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Softplan achieves a single source of truth for product analytics and faster, data-driven decisions with Mixpanel

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SPC Card boosts retention and marketing performance with Mixpanel

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Sport Heroes achieves 20% growth in value moments and monthly active users and stronger CSM support with Mixpanel

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Sprout Social achieves faster time-to-insight with Mixpanel

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STARZ PLAY achieves 700% increase in sign-ups and immediate fraud detection with Mixpanel

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Step boosts direct deposits by 14% with Mixpanel Experimentation

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Stocard achieves real-time retail insights to guide partners with Mixpanel

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StuDocu achieves an 87% increase in premium subscriptions and doubles channel sales with Mixpanel

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Suiteness achieves higher partner bookings and average daily rate with Mixpanel

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Sunrun boosts mySunrun app adoption 50% and cuts call center volume with Mixpanel

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SuperPlay achieves a data-informed culture with Mixpanel

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SupportBee achieves faster, data-driven product decisions with Mixpanel

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T Map Mobility achieves faster data-driven decision-making with Mixpanel

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Tactiq achieves 100x user growth with Mixpanel

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TapNow achieves 50% higher retention with Mixpanel

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TaskRabbit achieves faster, more actionable insights with Mixpanel

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Tata Sky achieves refined KPIs and increased user engagement with Mixpanel

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Taxfix democratizes data insights and reduces data team workload with Mixpanel

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TextMe achieves faster product innovation and trusted analytics with Mixpanel

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ThoughtSpot achieves 100% employee adoption and data-driven decision-making with Mixpanel

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Ticketmaster increases FanBuilder adoption and launches one-click Suggested Audiences with Mixpanel

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Ticketmaster boosts FanBuilder adoption and data-driven marketing with Mixpanel

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Travel Republic achieves higher retention and increased bookings with Mixpanel

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TV Spielfilm LIVE achieves 15% more paid users and 2x first-time conversions with Mixpanel

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TV Spielfilm LIVE achieves doubled first-time purchases and 15% subscriber growth with Mixpanel

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Uber Carshare drives user growth and retention with improved product insights

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UN OCHA (United Nations Office for the Coordination of Humanitarian Affairs) achieves measurable, data-driven humanitarian impact with Mixpanel

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Vente-Privée achieves €3 billion in revenue with Mixpanel

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Viber boosts active-user retention and data-driven growth with Mixpanel

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VSCO achieves cleaner, more actionable analytics and a data-driven culture with Mixpanel

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Whisper achieves faster product decisions and real-time user insights with Mixpanel

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WikiTribune achieves an 85% increase in articles published with Mixpanel

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How Wilco doubled its user activation rate after switching to Mixpanel to drive its PLG strategy

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Winona achieves personalized healthcare growth with Mixpanel

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Xmind achieves 5x conversion growth and clearer user insights with Mixpanel

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Yelp reduces product analysis cycle time from weeks to days with Mixpanel

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Yummly achieves an 11% increase in registrations with Mixpanel

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ZALORA achieves improved conversion and deeper experiment insights with Mixpanel

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ZipRecruiter achieves faster, data-driven product decisions and reduced reliance on its data science team with Mixpanel

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ZipRecruiter achieves more applicants and better match conversions with Mixpanel

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