Case Study: MarineTraffic achieves flexible, accurate, and scalable analytics with Mixpanel

MarineTraffic, a global ship tracking intelligence company, switched to Mixpanel for increased flexibility and data accuracy

MarineTraffic, founded in 2007, provides real-time global ship-tracking and analytics using coastal and satellite AIS data to serve shipping and logistics customers. As the product evolved—covering both subscription web functionality and purchasable APIs—the team found their initial codeless analytics (Pendo) produced generic, auto-tracked events that were often inaccurate or insufficient for their unique use cases, so they decided to invest in a more customizable solution.

After evaluating Mixpanel and Amplitude, MarineTraffic chose Mixpanel for its native messaging and a more scalable pricing model based on monthly tracked users. Mixpanel delivered greater flexibility, more complete and accurate data, a faster, better UI for reporting, and lower costs, giving MarineTraffic a trusted, scalable analytics foundation that supports the company’s growing product and organizational needs.

MarineTraffic

George Charikiopoulos

Head of Business Technology