Case Study: Skyscanner achieves increased bookings and improved marketing ROI with Mixpanel

Skyscanner - Customer Case Study

Skyscanner, a global travel search site used by over 60 million people monthly, needed deeper, shareable user insights as it scaled into regional “squad” and “tribe” teams. The company’s challenge was understanding where users dropped out of booking funnels across devices and markets so teams worldwide could act quickly to increase conversions and improve marketing ROI.

By adopting Mixpanel for detailed funnel analysis, cohorting, and shared dashboards, Skyscanner pinpointed issues (for example, an iOS CTA wording problem) and rolled out fixes that drove uplifts — including a 4.2% increase in Sweden, 7% in Spain and 8% in Italy — while optimizing ad targeting by device to boost paid-marketing ROI. Today 300+ employees use Mixpanel daily, helping the company increase bookings (avg. 6.7% uplift) and break down silos across its global offices.

Skyscanner

Cristina Avila

Growth Manager