Case Study: Deliveroo (leading online food delivery company) boosts restaurant partner engagement and reduces churn with Mixpanel

Deliveroo, a leading online food delivery company operating in 500+ cities, enables teams to test hypotheses that boost engagement and decrease churn with Mixpanel

Deliveroo, the London‑based online food delivery company operating in 500+ cities, needed to unify a fragmented analytics ecosystem (marketing site, blog, restaurant portal, tablet app) and make data accessible to product, marketing and engineering teams without relying on SQL or busy data scientists. The company’s challenge was to create a single source of truth for engagement, conversion and retention metrics so teams could test hypotheses and prioritize product work that reduces churn and improves partner ROI.

By implementing Mixpanel (Funnels, Retention, Insights, Group Analytics and ID Merge), Deliveroo created self‑serve analytics and joined siloed events into unified funnels and cohorts. Teams quickly tested hypotheses (e.g., disproving a payday-driven DAU spike and discovering weekly Monday activity), improved onboarding and conversion tracking, monitored retention, and avoided unnecessary product investment — while enabling data scientists to focus on higher‑value analysis and broad cross‑team adoption of data-driven decisions.

Deliveroo

Jordan Ng

Senior Product Manager