Case Study: Canal Digital achieves personalized content recommendations and optimized time‑shifted viewing with Mixpanel

Canal Digital, a leading pay-TV operator in the Nordics, serves customized content to paid subscribers using Mixpanel

Canal Digital is a leading pay‑TV operator in the Nordics serving over a million customers and hundreds of thousands of households with 130+ channels and a growing TV Everywhere service. As viewing shifted from live TV to on‑demand and mobile, the company needed better insight into how subscribers use content so it could optimize time‑shifted offerings and deliver personalized recommendations.

Canal Digital adopted Mixpanel for its flexibility and real‑time analytics, exporting event data to Google BigQuery and combining it with program metadata to build precise audience segments and cohorts. Those insights feed a deep‑learning recommendation engine and enable device- and time‑based personalization (e.g., mobile morning viewing versus desktop evening), improving content recommendations, engagement, and paving the way for dynamic ad insertion and smarter ad targeting.

Canal Digital

Jon Espen Nergård

Chief Product & Data Officer