Case Study: Axon achieves 18K fewer weekly password resets and faster issue resolution with Mixpanel

Axon Uses Mixpanel Insights To Provide Law Enforcement Agencies And Police Departments With A Radically Improved User Experience

Axon, a 25‑year leader in public‑safety hardware and cloud software (Axon Evidence), faced usability and support challenges as officers struggled to log in and teams needed a faster, more reliable way to test releases and resolve issues. High volumes of password‑reset calls and the need to validate feature updates threatened user experience and support efficiency.

After evaluating six analytics vendors, Axon implemented Mixpanel for secure, event‑level tracking and self‑hosted JavaScript. Mixpanel revealed a problematic CAPTCHA—fixing it cut "forgot password" clicks by 18,000 per week—and enabled adoption tracking, an Early Access program, and faster bug triage. The result: more efficient product teams, quicker issue resolution, and more confident, data‑driven rollouts.

Axon

Mike Cozart

Director of Product Management