Case Study: Car Next Door achieves 600+ extra new customers per month and a 29% increase in returning users with Mixpanel

Car Next Door drives user growth and retention with improved product insights

Car Next Door is an Australian peer‑to‑peer car‑sharing platform that grew from 20 cars in 2013 to over 3,500 cars and 100,000 active members. As the business scaled, the team faced blind spots: they couldn’t connect anonymous website visitors to app users, link acquisition channels to lifetime value, or compare web and app behavior — problems that hid conversion bottlenecks (notably a signup/approval step that prevented immediate booking).

By rolling out Mixpanel across web and mobile, Car Next Door mapped key metrics, tracked cohorts, and tied marketing to user value. That visibility prompted product changes (allowing reservations before signup) and richer supply insights (earnings by vehicle type and location), driving roughly 600+ extra new customers per month and a 29% increase in users returning to the app, while enabling data access across product, marketing, onboarding and operations.

Car Next Door

Keal Wilson

Growth Marketing Team Leader