Case Study: Domain achieves 2x retention, 2x enquiries and faster self-serve insights with Mixpanel

With Mixpanel, Domain Puts A Finger On What's Working And What's Not By Understanding User Engagement And Delivering Insights To Product Managers Quickly

Domain is an Australian property marketplace that needed faster, self-serve analytics so product teams could test ideas and make quick decisions. Their in‑house analytics and existing visualization tools produced slow, inflexible reports (often 5–10 minutes each), preventing rapid exploration of funnels, cohorts, and retention metrics.

By implementing Mixpanel and instrumenting key flows—most notably school catchment pages—Domain identified a high‑intent cohort, launched targeted features and SEO improvements, and tracked outcomes in real time. The result: users of the school features retained at more than 2x the average and made 2x more enquiries, faster data‑driven product decisions (e.g., filter redesigns and retaining breadcrumbs), and broader rollout of Mixpanel across teams.

Domain

Mike Salway

Principal Product Manager