Case Study: Bilyoner achieves 94% monthly retention with Mixpanel

How Bilyoner used Mixpanel to improve user acquisition and boost its monthly retention rate to 94%

Bilyoner, Turkey’s original sports betting company, needed a faster and more intuitive way to understand user behavior and improve customer experience. Its previous analytics tool was too slow to support quick decisions, making it difficult to optimize user journeys, reduce churn, and compete in a highly regulated market. Mixpanel was the vendor used to replace that slower setup.

Bilyoner implemented Mixpanel in 2022 to help product, marketing, and leadership teams analyze funnels, flows, alerts, and cohort data in real time. With Mixpanel, the company fixed app crashes that were causing users to abandon bets, improved acquisition targeting, and gained measurable results including a 15% increase in daily active users, 94% monthly retention, a 60% year-over-year increase in return on advertising spend, and a 40% reduction in customer acquisition cost.

Bilyoner

Cem Domanic

Business Development Manager