Case Study: Scrambly achieves higher retention, marketing efficiency, and better product decisions with Mixpanel

How Scrambly improved retention, marketing efficiency, and product decisions with Mixpanel

Scrambly, a loyalty and app discovery platform, needed a better way to understand user behavior across web and mobile, improve retention, and make smarter marketing decisions. Its team had been relying on Google Analytics and manual SQL, but fragmented data and limited visibility into acquisition channels made it hard to optimize growth. Mixpanel became the analytics solution Scrambly used to centralize this data and get clearer insight into user journeys.

With Mixpanel, Scrambly unified cross-platform tracking, analyzed retention by acquisition source, and gave marketing, monetization, and support teams self-serve access to data. The results included a 20% increase in onboarding completion, more than $500,000 in monthly ad spend optimized for higher ROI, and the discovery of a predictive retention event that helped lower acquisition costs. Mixpanel also helped Scrambly identify stronger mobile retention, guiding a shift toward mobile-first growth.

Scrambly

Alexander Grankin

CEO and Co-Founder