Case Study: Bernie Sanders achieves $218M in online fundraising and millions of new voters reached with Mixpanel

Digital Political Agency, Revolution Messaging, Used Mixpanel To Track Its Bernie Sanders 2016 Campaign Efforts Across Web, Mobile, And Other Channels

Revolution Messaging, a Washington, D.C.–based digital political agency, was tapped to run Bernie Sanders’ 2016 digital presence and quickly faced the challenge of stitching together web, mobile, e‑commerce, fundraising and multiple subdomains to follow each supporter’s journey, attribute cross‑domain traffic, and optimize messaging and fundraising at scale.

They implemented Mixpanel for cross‑platform analytics—using Segmentation, Funnels and detailed video tracking to build personalized reports, test issue‑based messaging, and attribute ads and merchandise sales. As a result, the team analyzed 550+ videos, helped drive $218M in online donations (including $61M from digital ads), and supported a data‑driven campaign that contributed to more than 12 million primary votes.

Bernie Sanders

Keegan Goudiss

Partner and Director of Digital Advertising