Case Study: Shift achieves 10X year-over-year growth with Mixpanel

Shift uses Mixpanel to find north-star metrics that influence how its users convert helping increase its userbase by 10X year-over-year

Shift is a desktop productivity app that unifies multiple apps and email accounts to streamline workflows. Facing limits with its in‑house analytics, the team needed a more powerful, team‑friendly solution to identify a north‑star metric that would drive more users to convert to paid plans.

Using Mixpanel’s Signal report, Shift quickly discovered that setting up multiple email accounts strongly correlated with purchases. Product and marketing removed friction around adding accounts and used Lookalike Audiences to target similar users, driving a 700% increase in paid users in four months and 10X year‑over‑year growth; Mixpanel remains central to ongoing product and marketing decisions.

Shift

Nadia Tatlow

General Manager