Case Study: STARZ PLAY achieves 700% increase in sign-ups and immediate fraud detection with Mixpanel

STARZ PLAY tunes into user behavior with Mixpanel’s instant analytics

STARZ PLAY is a subscription on‑demand streaming service serving viewers across mobile and desktop in 19 countries. Faced with limited visibility from Google Analytics, the company needed real‑time, cross‑platform product analytics to boost trial-to-subscription conversion, understand user behavior across Android, iOS and web, and detect fraud in the signup process.

By adopting Mixpanel (Engagement, People and JQL) to process about 1.3–1.5M sessions per day, STARZ PLAY used funnels, segmentation and custom queries to attribute channels, optimize sign-up flows and spot abuse instantly. The platform drove a 700% increase in total sign-ups, a 1000x reduction in fraudulent users identified, much faster issue resolution and large savings in marketing spend.

Starz Play

Vural Cifci

Vice President of Digital Marketing