Case Study: TapNow achieves 50% higher retention with Mixpanel

How social app TapNow transformed user experiences and increased retention by 50% through Mixpanel's startup program

TapNow, the Tokyo-based social networking app from Sango Technologies, needed a better way to understand user behavior and improve engagement as it scaled to 2 million users. Its early analytics process was manual and slow, making it hard for engineers and teams across Japan, Vietnam, and the U.S. to quickly test ideas or uncover the insights needed to boost retention.

TapNow joined Mixpanel’s startup program and implemented Mixpanel’s digital analytics platform, including behavioral cohort analysis, custom dashboards, and real-time reporting. With Mixpanel, TapNow achieved a 50% increase in retention, doubled in-app time spent, and made analysis 10x faster within six months; it also saw a 40% lift in click-through rates, helping the team iterate faster and make smarter product decisions.

TapNow

Yuma Noma

Chief Executive Officer