Case Study: Evulpo achieves 2x marketing ROI with Mixpanel

How Evulpo found product market fit and doubled its marketing ROI

Evulpo, a consumer tech learning platform based in Zurich, Switzerland, needed a better way to understand user behavior across seven European countries, personalize learning experiences, and improve unreliable growth forecasting. The company also wanted clearer insight into product-market fit and marketing performance, and chose Mixpanel to support these goals.

With Mixpanel, Evulpo analyzed how students interacted with content, built cohorts and segments, and used the data to refine registration flows, guide personalization, and optimize marketing spend. Mixpanel also helped Evulpo improve financial forecast accuracy by 3x, achieve 2x better marketing ROI, and identify stronger usage in German-speaking regions, contributing to successful fundraising and better investment decisions.

Evulpo

Matteo Borinelli

Head of Controlling