Case Study: Fawry improves conversion and retention with Mixpanel

How Fawry increases conversion and boosts retention with deeper insights

Fawry, Egypt’s leading fintech company, needed a better way to understand the user journey across its fast-growing digital payments platform. As millions of users interacted with services like bill payments, top-ups, and merchant transactions, the team lacked clear visibility into where customers dropped off, which features drove retention, and how to improve onboarding and conversion. Fawry turned to Mixpanel, along with implementation support from Omtera, to get deeper insights into customer behavior.

With Mixpanel, Fawry used Funnels, Flows, and cohort analysis to map journeys, identify friction points, and build a single source of truth for product and marketing teams. The results included an 8.92% improvement in first-time conversion, a 23.96% increase in 30-day app session retention, and a 6.01% uplift in transaction retention. Mixpanel helped Fawry make faster, data-driven decisions and improve both customer experience and business performance.

Fawry

Baran Berkay Barakçin

Head of Tech