Case Study: Lemonade achieves major conversion gains (500% view-to-purchase, 250% quote-to-purchase, 50% Extra Coverage) with Mixpanel

Lemonade drives 6x growth with Mixpanel's user insights

Lemonade is a modern, AI-driven insurance startup rethinking how people buy renters and homeowners policies online. Faced with the need to rapidly learn from user behavior, optimize paid and partner acquisition channels, and scale data-driven decision making across product, marketing, and operations, the company needed a single analytics solution that every team could use to improve conversion and grow policyholder numbers.

By implementing Mixpanel from Day 0 and using Explore, People profiles, Funnels and Dashboards, Lemonade gave every employee end-to-end visibility into user journeys and ownership of the events that matter. That clarity enabled fast experiments and fixes (including resolving a browser bug and clarifying CTAs), producing major gains: a 500% lift in view-to-purchase, a 250% increase in quote-to-purchase, a 50% rise in Extra Coverage purchases, hundreds-of-percent improvements in some mobile conversions, and rapid policy growth (70,000 policies in one year and 100,000+ policyholders).

Lemonade

Gil Sadis

Head of Product