Case Study: Neon achieves 168% revenue growth with Mixpanel

How Neon transformed product development with 1,400 experiments, leading to a 168% increase in revenue

Neon, the Sao Paulo-based fintech digital platform, was struggling to make product decisions based on assumptions, with fragmented data, slow experimentation, and limited visibility into user behavior. Before using Mixpanel, Neon had run only 70 experiments in six years, which constrained innovation and hurt customer satisfaction and growth.

Neon implemented Mixpanel as its central analytics and experimentation platform, creating a structured testing framework and expanding experimentation across teams. In 12 months, Mixpanel helped Neon run more than 1,400 experiments, driving measurable results including a 168% increase in Total Payment Volume, 180% growth in Monthly Active Users, 50% more activated accounts, and a 38% improvement in NPS.

Neon

Igor Costa

Technical Program Manager