Case Study: Intigral increases user retention by 12% and boosts open rates 16% with Mixpanel

Intigral, used Mixpanel to reach users with targeted messaging at the perfect time increasing retention by an average of 12%

Intigral, a leading provider of video‑streaming products and billing services for telecom operators in the MENA region, needed a clearer view of user behavior across its app ecosystem. With multiple analytics vendors and no single source of truth, the company struggled to send timely, targeted messages to re‑engage viewers, boost engagement, and reduce churn.

By consolidating analytics into Mixpanel and using its real‑time insights and messaging, Intigral began sending personalized push notifications (for example, live match alerts and content reminders) to the right users at the right time. The approach increased open rates by 16%, drove an average 12% lift in retention, enabled retention of 10–14% of targeted inactive users per message, and is now used daily by four teams to optimize product and retention campaigns.

Intigral

Ahsan Ali

Analytics Expert