Case Study: HoneyBook achieves a 33% increase in self-service onboarding with Mixpanel

HoneyBook improved onboarding conversion by 33% using Mixpanel

HoneyBook, a platform that helps creative professionals manage bookings, proposals, e-signatures and payments, struggled with a specialist-led sign-up that became a bottleneck to onboarding. The company’s goals were to open a self-service sign-up, acquire more prospects, and increase the number of users who completed onboarding and sent a first proposal.

Using Mixpanel’s Funnels and Explore features, HoneyBook’s product team tracked user behavior, identified drop-off points, A/B tested UI changes, and emphasized actions that led to proposals as the final onboarding step. Those targeted, incremental improvements raised onboarding completion from 18% to 24% in two months—a 33% increase—enabling more users to complete onboarding and send proposals, and setting the team up to focus next on retention.

HoneyBook

Yotam Soen

Director of Product