Case Study: Stocard achieves real-time retail insights to guide partners with Mixpanel

Europe's leading mobile wallet, Stocard, helps retail partners shape future strategy using valuable insights from Mixpanel

Stocard, Europe’s leading mobile wallet with about 50 million users, provides a high-frequency digital loyalty platform that helps retailers reach customers and measure in-store impact. When COVID‑19 hit, retailers needed fast, reliable data on changing shopping behavior and ad effectiveness—information that wasn’t readily available as the situation evolved.

Stocard used Mixpanel to combine location data, loyalty card usage, and payments, creating flexible Insights, cohort and event reports and running Funnels and A/B tests to visualize shopping cycles, peak times and category trends week‑over‑week. Those real‑time reports helped retail partners prepare for outbreaks and adapt strategy, while internally Mixpanel supported 200+ A/B tests, improved onboarding conversions, empowered 84% of employees to make data-driven decisions, and contributed to strong app engagement and ratings.

Stocard

Lukas Stehr

Lead Data & Design