Case Study: Hole19 achieves 2x increase in app store reviews and onboarding conversions with Mixpanel

Innovative, all-in-one golf app, Hole19, doubles app store reviews and onboarding conversions with Mixpanel

Hole19 is an all‑in‑one golf app used by a community of one million golfers who have logged five million rounds. To grow, the team needed to identify which in‑app behaviors correlated with power users so they could drive more reviews, improve onboarding conversion, and build a data-informed culture across the company.

By adopting Mixpanel’s Segmentation, Funnels, in‑app Notifications, Live View, and People features, Hole19 targeted the right user segments to request reviews and located onboarding drop-offs to optimize each step. Within 30 days they doubled app store ratings, doubled first‑step onboarding conversion (from 25% to 50%), and enabled four teams—product, engineering, growth, and support—to act on user data, improving bug fixes, feature adoption, and accountability.

Hole19

Catarina Almeida

Head of Growth