Case Study: GoDaddy achieves increased GoCentral product adoption with Mixpanel

GoDaddy, uses Mixpanel daily to get deep insights about its customers to increase adoption of its GoCentral products

GoDaddy, a web services company with 18.5 million customers, launched GoCentral to help users design and publish professional websites. Faced with massive volumes of data and the need for fast, flexible answers about product performance, GoDaddy needed an analytics solution that teams would actually use to run experiments and make on-the-fly decisions.

GoDaddy adopted Mixpanel for its sub-second querying and cohort analysis, enabling teams to test layouts, surface high-performing features, and course-correct new releases in real time. The platform put analytics in everyone’s hands, boosting product adoption, informing feature roadmaps, and prompting plans to roll Mixpanel out across GoDaddy’s mobile apps.

GoDaddy

Nissim Lehyani

Senior Director of Product Management