Case Study: PicPay increases registration conversion by 10% with Mixpanel

How PicPay increased conversion rates by 10% with Mixpanel

PicPay, Brazil’s second-largest digital bank, needed a faster way to optimize its eight-step user registration funnel and product experiments as it grew. The company turned to Mixpanel to better understand drop-offs, identify bugs in real time, and reduce the manual work involved in tracking user behavior and A/B tests.

With Mixpanel, PicPay’s Growth, Product, and Systems teams gained real-time funnel monitoring, alerts, dashboards, and user journey analysis to spot issues and act quickly. Mixpanel helped PicPay fix registration problems faster, uncover hidden friction points, and improve the sign-up experience, resulting in a 10% increase in conversion rates and major time savings, with analysis that once took hours now taking seconds.

PicPay

Guilherme

Product Manager