Case Study: Pixum gains deeper customer insights and boosts landing page conversions with Mixpanel

Pixum, used Mixpanel funnels to get customer insights to improve its landing pages and test other parts of its user experience

Pixum, a German photo‑printing pioneer founded in 2000, faced strong seasonality—40–50% of revenue comes in November and December—and needed to keep customers active year‑round. The team also wanted to validate assumptions about how users interacted with the app (for example, whether they used it on the go) and identify where conversions were breaking down.

Using Mixpanel funnels and A/B testing, Pixum uncovered that about 87% of users were on Wi‑Fi at home or work, prompting changes to landing page imagery and signup flows. Experiments on landing pages and push‑opt-in screens improved conversion insights and allowed targeted optimization without disrupting live users; Pixum plans to consolidate tools, expand Mixpanel use for campaigns like push notifications, and further boost mobile conversion and KPI performance.

Pixum

Pascal Blando

Team Lead Mobile Marketing & Product Owner App