Case Study: Revolution Messaging achieves 13 million votes for Bernie Sanders with Mixpanel

How Revolution Messaging turned a website into 13 million votes for Bernie Sanders

Revolution Messaging, a full‑service digital agency, was tapped to build Bernie Sanders’ web and mobile presence with just two days’ notice before his 2016 campaign announcement. They had to rapidly connect multiple domains, online stores, fundraising systems and communication channels and put in place a robust analytics framework to turn site visits into supporters, donations and votes.

By instrumenting every property with Mixpanel, the team gained cross‑platform insights, granular video engagement data and A/B test results that drove a shift toward community‑ and issue‑based messaging, optimized ads and merchandise, and improved outreach to key voter groups. The approach generated $1.5M in the first 24 hours, $61M from digital ads overall, and helped translate web data into a digital hub that contributed to more than 13 million votes and a lasting grassroots movement.

Revolution Messaging

Keegan Goudiss

Partner and Director of Digital Advertising